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Solutions
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Powerful tools designed to help you efficiently run your events.
Calendar
Offers
Settlements
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Create, publish, and take tickets all in a single tool.
General Admission Tickets
Reserved Seating Tickets
Custom Add-Ons
Box Office
Promote
Drive revenue and build brand loyalty.
Intelligent Fan CRM
Automated Fan Marketing
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Blog Posts
How Venues Can Make More Money with Revenue Stacks
Ticket sales will always be the heartbeat of live music. But they don’t have to be the only way your venue makes money. The smartest venues today are finding creative ways to grow revenue without adding more shows, raising prices, or burning out their teams.
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Introducing Marketing Blueprints: Build smarter campaigns, faster.
Build smarter campaigns in seconds. Marketing Blueprints give you a single, connected view of all your campaigns. And the power to launch new ones with proven templates built on your data.
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All blog posts
Case Studies
Union Stage Presents
How Union Stage Presents Found Growth in Efficiency
“Our challenge wasn’t a lack of tools. It was too many of them. You get busy, you’re trying to do the next thing. But you actually have to use the tools. That’s been my obsession.” Since switching to Opendate, Union Stage Presents has increased its offer velocity by 31% and is now confirming over 100 shows per month.
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20 Front Street
How 20 Front Street Built for the Future with Opendate
A listening room rooted in intimate shows, retooled for long-term growth.
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Thought Leadership
How Venues Can Make More Money with Revenue Stacks
Introducing Marketing Blueprints: Build smarter campaigns, faster.
The Venue Owner/Operator Playbook
Venue Owners: Make More Money, Save More Money
Venue Owners: One Source of Truth
Venue Owners: Comprehensive Reporting
Venue Owners: POS and Website Integration
The Box Office Playbook
Box Office: Easily Edit Seating Charts
Box Office: Fraud Protection
Box Office: Edit Once, Update Everywhere
Box Office: Automated Event Builds
The Talent Buyer Playbook
The Show Marketer Playbook
Show Marketers: Build Email and SMS Blasts in Minutes
Show Marketers: Mid-Sales Cycle Show Forecasting
Show Marketers: Set It and Forget It Campaigns
Show Marketers: Automated Audience Segmentation
Talent Buyers: Auto-Calculate Settlement
Talent Buyers: Templates for Easy Advancing
Talent Buyers: Quickly Create Detailed Offers and Internal Forecasts
Talent Buyers: Predict Demand by Artist
RECORDING: Modern Tactics for Better Show Promo
What Old-School Promo Still Hits? Evaluating Box Office, Street Teams, and Radio in Today’s Market
What’s Your Fan Plan? A Segmentation Starter Guide
Audience Fatigue is Real: Communicate with Impact
REGISTER: Modern Tactics for Better Show Promo
RECORDING: The Efficiency Era
The Integration Illusion: Why Your “Connected” Tools Still Cost You
What a 500-Cap Venue Can Learn from Sphere’s Q2 Report
5 Signs Your Ops Are Hurting Profits (and 5 Signs They’re Helping)
7 Reasons Your Ticket Sales Are Stuck (and How to Turn It Around)
Embracing Change: Be a Smooth Operator in Bumpy Conditions
NIVA '25: Party Pics Inside!
RECORDING: Summer as a Secret Weapon: Building Year-Round Resilience
Opendate Expands and Welcomes Top Venues as It Gears Up for the Future of Live Music
Marketing Starts Before the Announcement: How to Set the Stage for Stronger Show Promo
Innovation Under Constraints: How Venues Can Create Compelling Membership Benefits on a Budget
Email Marketing for Membership Programs: How First Avenue Achieves 90% Open Rates
RECORDING: Maximize Every Marketing Dollar: Building the Ultimate Show Promo Plan
(RECORDING): Turning Fans into Lifers: Building a Membership Program
Merch Cuts & Venue Economics: Creating a Model That Works for Everyone
The Little Extras That Make a Big Difference: Forty5’s Approach to Add-On Revenue
What Music Venues Can Learn about Add-On Revenue from Travel, Sports, & Hospitality
Live Nation’s Obsession with Ancillary Revenue: What Indie Venues Can Learn
(RECORDING) WEBINAR: Merch Madness - The Merch Cut Controversy
(RECORDING): Beyond the Ticket: Maximizing Revenue with Add-Ons & Upgrades
Building Resilience: Lessons from Indie Venues in a Volatile Market
Navigating Booking Risks in 2025
Creative Ways Venues Are Boosting the Bottom Line
What Just Happened, and Are We OK?! A Look Back at a Chaotic 2024
Dark Ads! Mutual Growth! Collaborating with Artists to Sell More Tickets
(RECORDING): Make More Money Webinar: 2024 Wrapped and 2025 Predictions
The Power of Segmentation for Smarter Marketing and Stronger Ticket Sales
Master the Ticket Sales Funnel and Turn Fans into Buyers
Scalpers Gone Wild: The Secondary Market Drama and How It Affects Us All
Fighting Back: What Fans, Venues, and Artists Can Do to Clean Up the Ticketing Chaos
Why the U.S. Needs to Crack Down on Ticket Sharks
(RECORDING) Make More Money Webinar: Mastering Ticket Sales in 2025 – Trends, Tactics, and Avoiding Pitfalls
Everything I Needed To Know About Business, I Learned From Being In A Band - PART 1
Iconic Venues: How Bottlerocket Social Hall Ignites Community and Creativity in Pittsburgh
Navigating Show Cancellations and Postponements: Lessons Learned Post-Pandemic
IEBA 2024 Recap: The Push for Better Ticketing Solutions
The Culture Keepers: Venues Building Community Through Creative Partnerships
Crafting a Killer Event Marketing Strategy: The Importance of Asset Libraries and Targeted Content
(RECORDING) WEBINAR: THE SECONDARY MARKET - THE GOOD, BAD, AND THE UGLY
In The Loop: Optimizing Communication Between Venues and Promoters
Fighting Bots and Scalpers: Protecting Your Venue's Ticket Sales
Tap into the Power of Your Venue Network
Strengthen Promoter-Venue Relationships to Make More Money Beyond the Deal Sheet
Evaluating Talent: Dig deeper to uncover the full story
Bob Lefsetz on Bridging the Gap Between Streaming Stats and Ticket Sales
(RECORDING) MAKE MORE MONEY WEBINAR: The Venue/Promoter Relationship
(RECORDING) MAKE MORE MONEY WEBINAR: Adapting to the Changing Dynamics of Touring
Live Music in the Streaming Era: Embracing New Realities
Bottlerocket Social Hall: Bringing the Venue to the Streets with Bottledogs
(RECORDING) Fireside Chat with Bob Lefsetz
(RECORDING) MAKE MORE MONEY WEBINAR: THE VENUE OWNER/OPERATOR EXPERIENCE
Trends & Themes from NIVA Panels: What Venues Expressed as Their Top Needs
The Role of Automation in Ticketing from Industry Pros
(Recording) Product Demo: New features, integrations, and more
Inside the World of a Talent Buyer: Tools, Resources, and Trade Secrets Revealed
(RECORDING) MAKE MORE MONEY WEBINAR: ALL THINGS TICKETING
Opendate Demo (Recording): Watch Now!
(RECORDING) MAKE MORE MONEY WEBINAR: TALENT BUYING
Opendate Calendar is now free to use!
(RECORDING) MAKE MORE MONEY WEBINAR: ADD-ONS & REVENUE GENERATORS
Maximizing Revenue & Elevating Fan Experiences with Add-Ons & Upgrades
(RECORDING) MAKE MORE MONEY WEBINAR: UNIQUE & THEMED EVENTS
APAP 2024 Conference Recap: What we learned connecting with Performing Art Centers
5 Key Takeaways from 2023: Insights from US Music Venues
(RECORDING) MAKE MORE MONEY WEBINAR: EVENT & TOUR MARKETING
Introducing Opendate's New Series: Make More Money!
NEW PRODUCT: Opendate Launches New Finance Features
3 Features that make Opendate the fastest automated ticketing experience in the industry
3 ways to drive more ticket sales for your venue — get ready to pack the house
Google Sheets is failing you in offer management — here’s what to do instead
Is your method for sourcing talent a major headache?
Top 3 wishlist items venues want for calendar management
What an end-to-end ticketing solution looks like (Spoiler: It's game-changing!)
Case Studies
How Union Stage Presents Found Growth in Efficiency
How 20 Front Street Built for the Future with Opendate
Old School, High Tech: How Beachland Ballroom Modernized with Opendate
How Forty5 Used Opendate to Enhance Fan Experiences and Drive Sales
All-In-One Solution "A total game-changer"
Saving Countless Hours by Managing Calendars with Opendate
Website and Mobile App Built by Opendate
87% YoY Growth with Opendate
Historic Indianapolis Venue 10x'd Revenue Growth
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(RECORDING) MAKE MORE MONEY WEBINAR: EVENT & TOUR VENUE MARKETING
(RECORDING) MAKE MORE MONEY WEBINAR: THEMED EVENTS
(RECORDING) Fireside Chat with Bob Lefsetz
Meet Opendate Inbound: A Venue Booking Tool
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