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Ticket sales will always be the heartbeat of live music. But they don’t have to be the only way your venue makes money. The smartest venues today are finding creative ways to grow revenue without adding more shows, raising prices, or burning out their teams.
With Opendate, those opportunities are built right into the tools you already use.
Every fan opens a digital ticket before the show. Now, that moment can pay off for you.
Our new Ticket Sponsorships feature lets you add sponsor logos or partner messages directly to your digital tickets. Whether it’s a local brewery, a national brand, or a community partner, you can sell sponsorship space that reaches every ticket buyer. And you can do it in seconds inside Opendate.
Sponsors love it because it’s premium exposure with zero waste.
Venues love it because it’s pure profit without extra work.
That’s new money, from shows you’re already selling out.
Ticket sponsorships are just the newest layer in how Opendate helps venues increase profit per show.
Savvy venues that partner with Opendate to combine their ticketing, booking, and marketing technology with our Venue Operating System can tap into multiple revenue streams.
1. Add-ons and Upsells
💡 Venues have already generated over $1M in add-on revenue this year using Opendate.
From VIP upgrades and merch preorders to drink vouchers or meet-and-greet passes, venues are using Opendate’s add-on tools to generate high-margin revenue before fans even arrive. Here are a few examples:
💡 One of our venue partners has turned a tiered theatre and drink rails into $60,000+ in Add-on revenue
💡 One of our venue partners is letting customers opt in to a year-end raffle during checkout. For $25, the buyer can enter a lottery that enters them to win free tickets to their entire 2026 calendar
2. Integrated Marketing Campaigns
💡25% of total ticket sales across Opendate venues are now being driven by marketing campaigns run directly from the Opendate platform.
That means better audience targeting, higher conversion, and a tighter loop between marketing and sales.
3. Sponsorships that Scale
With Ticket Sponsorships, venues can now connect their event partners directly to their audience — adding even more value for sponsors and creating consistent income with minimal effort.
Ticketing shouldn’t be a ceiling. It should be a launchpad for new revenue.
Opendate helps venues make more money from every event by stacking smart, connected revenue channels: marketing, add-ons, and now, sponsorships.
If your venue is ready to grow profit without adding more shows, it starts with one simple step:
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