WEBINAR September 2: Breaking Down the RESALE Act with Audrey Fix Schaefer of NIVA

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RECORDING: Maximize Every Marketing Dollar: Building the Ultimate Show Promo Plan

What actually works when you’re trying to move the needle on show marketing, and what falls apart when you’re juggling 20 shows a week?
Written by
Joel Hubartt
Published on
May 28, 2025

Watch this real-talk session with guest moderator Jake Diamond, Marketing Director at Union Stage Presents, on how to build smarter, repeatable promo plans that scale. We dig into the tension between creativity and capacity, and how to handle the vague-but-urgent “anything we can do to think outside the box?” asks from artist teams.

If you’ve ever struggled to turn big ideas into consistent execution or wondered how to get more out of your budget without burning out your team, this one’s for you.

Additional Panelists:
Camilla Grayson from The Masquerade
Adam Valen, Dir. of Marketing at Drusky Entertainment, VP of NIVA Pennsylvania, D Tour

Watch the Recording:

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