WEBINAR September 2: Breaking Down the RESALE Act with Audrey Fix Schaefer of NIVA

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(RECORDING): Turning Fans into Lifers: Building a Membership Program

We cover real-world examples, creative ideas, and practical tips to help you turn casual show-goers into lifelong supporters.
Written by
Joel Hubartt
Published on
March 31, 2025

What if your most loyal fans weren’t just repeat customers, but actual members of a community? A well-designed membership program can boost revenue, build relationships, and keep fans coming back for more.

In this webinar, we break down how independent venues are making memberships work: what perks fans actually want, how to price it, how to use tech to support it, and how to make sure it’s worth the effort.

We cover real-world examples, creative ideas, and practical tips to help you turn casual show-goers into lifelong supporters.

SPEAKER: We're thrilled to host Dayna Frank as our speaker for this Fireside Chat! Dayna currently serves as CEO at First Avenue & 7th St Entry and is the former Board President of the National Independent Venue Association (NIVA).

Watch the Recording:

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