Let’s retire the “blast everything to everybody” playbook. In this tactical session, we’ll dig into smarter ways to engage fans when they’re most likely to buy and actually care. From behavior-based targeting and segmentation to personalized outreach that works, we’ll break down how to modernize your promo. Plus, we’ll take a no-nonsense look at old-school tactics: what’s still pulling weight (radio? street teams? physical box office?) and what’s just dead weight.