In the world of live events, every minute matters. You are planning the lineup, managing ticketing, and preparing for the next show. If your marketing workflows are not built for speed and precision, you risk losing momentum before the audience even shows up. 

Built by venue operators, for venue operators, Opendate knows marketing is too valuable to be a bottleneck. 

That is why we are excited to announce Marketing Blueprints, a new enhancement to our Marketing Suite designed to help venue operators and marketers do more…faster, and smarter. 

The challenge of disconnected workflows

For many venue management teams, marketing is the connective tissue that ties together show planning, ticketing, upsells, and audience engagement. However, marketing is often slowed down by disconnected systems: separate booking platforms, ticketing systems, spreadsheets and marketing tools that only see part of the picture. 

Every show counts, and timing is critical.

Marketers know that data is their most under-utilized asset. 87 percent of marketers claimed their organization did not fully leverage the data available to them (Optimizely). 

When booking and ticketing data exist in one system and marketing exists in another, performance suffers, mistakes increase, and opportunities are lost.

What Marketing Blueprints offer

Marketing Blueprints are designed to address these challenges directly. It delivers three main capabilities:

1. A unified campaign view
From your dashboard you can see all campaigns, both custom builds and templates, in one table. You can filter by status, such as Active, Paused, or Created, and make changes including pause, resume, duplicate, and delete directly from your dashboard. There is no need to switch between systems or lose track of campaigns.

2. Speed-first shortcuts and actions
Marketing teams work quickly. The interface responds immediately. Use the hotkeys for instant access. Creating a new campaign is simple. Create, edit, delete, or resume campaigns in seconds. A campaign that may have previously taken days or weeks can now launch in minutes.

3. Blueprints built for live-event marketing, powered by your data
This is the real advantage. Blueprints are designed for live-event marketing. They include Abandoned Cart recovery, "Know Before You Go" reminders, Low Inventory alerts, Add-On Upsell prompts, New Event Pre-Sale flows, New Event On-Sale notifications, and more. Each template automatically pulls data from your booking and ticketing systems in Opendate. That eliminates manual uploads, reduces errors, and speeds up execution. 

Pre-built templates with best practices and automated data mean that teams no longer need to recreate campaigns from scratch. 

You can go from idea to inbox in minutes.

The time saved converts into revenue through more upsells and fewer missed opportunities.

Why it matters

Time is money in marketing. Wasted hours translate into missed ticket sales, missed upsells, and delayed campaigns. When a team spends weeks coordinating systems, aligning data, building lists, and checking accuracy, it reduces focus on strategy, creativity, and optimization.

Marketing Blueprints allows you to:

• Launch faster: Reduce build time from weeks to minutes thanks to connected systems and pre-built blueprints.
  
  
• Eliminate errors: Automatic data integration minimizes human mistakes and protects campaign performance.
  
  
• Gain clarity: One unified campaign view allows you to see what is running, what is paused, and what requires attention. Visibility allows for better optimization. 

In short, more speed, fewer errors, and improved visibility equal higher revenue and lower costs per campaign.

Marketing Blueprints were created with marketers and venue operators in mind. It addresses the demands of speed, precision, and clarity. With all campaigns in one place, best-practice blueprints at your fingertips, and your data doing the heavy lifting, teams can spend less time managing systems and more time creating effective campaigns that sell tickets.

The result is time saved, mistakes avoided, campaigns launched in minutes, and revenue increased. Marketing Blueprints represent the next generation of marketing for live events. Launch smarter, move faster, and sell more tickets.

Log into Opendate today to explore Marketing Blueprints, or schedule a demo to see it in action. Your next big show deserves the best launch.