The debate over venue merch cuts has been heating up over the last few years, with industry advocates pushing back against the long-standing practice.

Movements like #MyMerch and direct action from organizations like the Featured Artists Coalition have led to a shift, and some venues are reducing or eliminating merch fees altogether, while others stand firm on their policies. So, where does that leave venues?

If a merch cut disappears, how can they make up for lost revenue? And if they still charge, what systems can be put in place to maintain a positive relationship with artist teams?

Watch Merch Madness as we explore this polarizing issue from all sides. We’ll discuss strategies for venues to navigate the merch booth more efficiently, explore tech-driven solutions, and break down how some are replacing merch fees with alternative revenue streams. Expect strong opinions, fresh insights, and actionable takeaways, whether you’re selling the shirts or cashing in on them.

Panelists:

Eric Gilbert - Duck Club Presents / Treefort Music Fest
Graham Williams - Resound Presents
Patrick Glueck - Resonant Head
Rusty Sutton - The Glow Management

Watch the Recording:

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