Let’s retire the “blast everything to everybody” playbook. In this tactical session, we’ll dig into smarter ways to engage fans when they’re most likely to buy and actually care. From behavior-based targeting and segmentation to personalized outreach that works, we’ll break down how to modernize your promo. Plus, we’ll take a no-nonsense look at old-school tactics: what’s still pulling weight (radio? street teams?) and what’s just dead weight.

Featuring Brian Bauer, CEO of Bauer Entertainment Marketing, Jason Williams, Director of Talent at The Castle Theater, and Lamont E. Harper, Director of Marketing at The UC Theatre.
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