Your fans are telling you what they want to see—through their browsing, purchases, and engagement. Opendate’s intelligent Fan CRM streamlines all this data together, turning disconnected interactions into clear audience insights that drive ticket sales.
Here's how it works
1
We Build Rich Fan Profiles, Tailored for Event Marketers
Every time fans interact with your venue—buying tickets, clicking emails, browsing shows—our system captures these signals. Purchase history, music & genre preferences, and spending patterns come together to create a powerful picture of what drives each fan to buy.
2
Fan Profiles Power Automated Audience Segments
Instead of manually building lists, watch as fans are intuitively grouped based on their actions and interests in the Segments tab of Promote. Rock fans find your rock shows, high spenders surface for VIP offers and weekend regulars emerge for Friday night events—all automatically.
3
Sit Back and Watch Every Phase of Your Event’s Marketing Come to Life
With smart audience segments built, automated announcement, onsale, waitlist, abandon cart, last call and upsell emails come online. You can rest easy knowing your emails are built with best practice venue marketing layouts and CTAs or dig in to customize with our intuitive drag-and-drop interface.
4
Dynamic Tags Keep Everything Current, Relevant, and Accurate
No more copying and pasting show details across platforms, channels and campaigns. Dynamic Tags pull real-time show data, pricing, and assets into campaigns automatically, drastically reducing the time it takes to get marketing online. And when the inevitable price, date, performer or ticketing change comes in, make it once in Opendate and watch it update perfectly across all integrated platforms.
