How do venues and event promoters feel about the secondary ticket market? What do superfans think, and what may venues and promoters not understand? Learn directly from a panel of venue owners and industry pros as they explore both sides of this complex marketplace.

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Panelists:

• Randy Nichols, Artist Manager & Music Tech Startup Advisor; Board Member, The National Independent Talent Organization
• Audrey Fix Schaefer, Head of Communications for I.M.P., Board Member and Head of Communications for NIVA
• Stephen Parker, Executive Director at NIVA
• Zac Leigh, Co-Founder at Tixel

Webinar Poll Results

During the webinar, we conducted a live poll to capture attendees' perspectives on government regulations addressing the challenges of the secondary market and to learn about current strategies for combating scalping. Explore the results below!

What methods do you currently use to combat scalping and bot activity?

35% Delayed ticket delivery

16% Dynamic pricing

20% Fan verification

38% Partnerships with ticketing platforms

Do you believe that government regulation will help reduce the challenges of of a secondary ticketing market?

21% Yes definitely

51% Yes but with reservations

4%  No it will only make things more complicated

--> Watch the 58:02 mark above, where panelist and Executive Director at NIVA Stephen Parker shares why he believes there should be enforcement.

Which of the following do you think has the greatest potential to improve your ticketing process?

61% Better technology (e.g., fraud detection, dynamic pricing)

25% Stronger customer relationships

31% More transparency in ticket pricing

industry-wide regulations and collaboration

How confident are you that your current ticketing strategy protects your fans from secondary market exploitation?

5% Very confident

33% Somewhat confident

62% Not confident

3% Not a priority