Most attractions have one or two months that carry the year. For July's Make More Money webinar, Kevin Thurman of Boar's Head Resort and Chris Morehead of Newfields broke down how they build revenue across the other ten. Two very different operations, one for-profit and one nonprofit, running nearly the same playbook.

We hosted a webinar last month on how AI is already changing the live events business and ran a live poll partway through. The results paint a clearer picture of where independent venues actually are with AI. Here's what we heard from the room.