For every high-demand show, a meaningful chunk of tickets ends up on secondary marketplaces. Some of that is fans reselling tickets they can't use. Some of it is something else entirely. Either way, for independent venues, the secondary market has been a one-way street: revenue leaves, data disappears, and the fan relationship goes with it.

We just launched Opendate Distribution with StubHub to start changing that equation. But the secondary market is a much bigger conversation than any single feature. It touches pricing strategy, fan experience, artist relationships, and how venues think about revenue they didn't even know they were leaving on the table.

That's why we're hosting a live conversation about all of it.

Join Us: Make More Money - Take Back Control of the Secondary Market

Date: March 25, 2026
Time: 2:00 PM ET
Format: Virtual (Zoom)
Register here →

It's an honest conversation about the secondary market: what's working, what's broken, and what independent venues can actually do about it.

What We're Covering

The resale market has been a sore subject in independent live entertainment for years. Venues watch tickets move to platforms they don't control, at prices they didn't set, to buyers they'll never know. And the conventional wisdom ("just fight it" or "just ignore it") hasn't exactly worked.

This session takes a different approach. We're bringing together people who see the secondary market from different angles to talk through the realities: the good, the bad, and the parts nobody wants to say out loud.

Expect the conversation to cover:

• Why resale keeps growing and why fighting it head-on hasn't slowed it down
• What venues are actually losing beyond revenue: the fan data and the relationship that go with every secondary transaction
• Strategies that are working, from pricing approaches to distribution models that let venues participate in resale instead of being cut out of it
• The fan experience angle and what secondary market dynamics mean for the people actually buying tickets to your shows

Who's Speaking

Shaun Stewart, StubHub will be joining the panel to share the marketplace perspective: what they're seeing in resale data, how fan behavior is shifting, and where the opportunities are for venues willing to engage with the secondary market rather than pretend it doesn't exist.

Additional panelists will be announced in the coming days. We're assembling voices from across the industry to make sure this conversation has range.

Who This Is For

If you run a venue, manage a box office, buy talent, or market shows, the secondary market is affecting your business whether you're paying attention to it or not. This session is designed for operators who want to understand the landscape and make smarter decisions about how to approach resale.

Whether you're already thinking about secondary market strategy or you've been avoiding the topic entirely, this is a good place to start.

Why Now

We launched Opendate Distribution because we believe venues should have a seat at the table when their tickets move to resale. It's about making sure the people who run independent venues have the information they need to decide what the secondary market means for their business and what, if anything, they want to do about it.

The resale market isn't going away. The question is whether you're going to let it happen to you, or start shaping how it works.

Register for the March 25 session →

This event is part of the Make More Money series: conversations designed to help independent venues find revenue they're leaving on the table.