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Show Marketers: Automated Audience Segmentation

Every fan is automatically segmented by artist, genre, and behavior (even past buyers you import) so targeting is effortless.
Written by
Heidi Gluck
Published on
October 13, 2025

Mass emails are dead. Fans expect relevance, and Opendate gives it to them automatically. Every fan in your database is segmented by artist, genre, and behavior, including past buyers you import. That means you can stop wasting time slicing lists by hand and start delivering messages that actually resonate. Smarter targeting leads to higher engagement, better conversion, and fans who feel like you know them.

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Heidi Gluck
Venue & Promoter Partnerships
Case Study

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