Not every show sells out. DoStuff CEO Scott Owens and Opendate's Andrew Jensen on comping smarter, turning one-time guests into regulars, and how the new DoMORE integration pays venues for every free trial.
Ticket prices keep climbing, fans are harder to reach, and too many shows still play to half-empty rooms. Opendate's Eric Tobias and DoStuff's Scott Owens talk through why some nights don't sell, revenue beyond tickets and the bar, and how to use comps to bring in fans who come back.