The whole team, two parties, office hours, swag and so much more!

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Join us at NIVA Con '26

Getting New Fans Through the Door

A fireside chat with Opendate & DoStuff: fuller rooms, new revenue, and fans who come back.
Featuring
Eric Tobias, CEO at Opendate, Partner at Forty5 & Scott Owens, Founder & CEO, DoStuff Media
Upcoming
November 5, 2026
-
2:00 pm
Getting New Fans Through the Door, a fireside chat with Opendate and DoStuff featuring Eric Tobias and Scott Owens

Getting New Fans Through the Door

Ticket prices keep climbing, fans are harder to reach, and too many shows still play to half-empty rooms. Venues need more ways to make the numbers work. Fans need easier ways to find shows worth leaving the house for.

This one is a conversation, not a product walkthrough. Eric Tobias and Scott Owens have spent years working on both sides of that problem. They'll talk openly about what's changed for independent venues, why it got harder for fans to find shows, and what it takes to get new people through the door.

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What we'll dig into:

- Why some nights don't sell and what actually helps

- New sources of revenue for venues beyond tickets and the bar

- Rethinking comps: filling the room with fans who come back and buy next time

- How local communities help fans find venues they've never been to

- How the Opendate + DoStuff partnership puts some of these ideas to work, and what venues like Taffeta Music Hall, The Rockwell, and The Vogue are seeing

- Live Q&A

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Speakers:

- Eric Tobias, CEO at Opendate, Partner at Forty5

- Scott Owens, Founder & CEO, DoStuff Media

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Built for independent venue owners, talent buyers, marketing managers, and box office leads.

📅 Thursday, November 5 at 2:00 PM ET

Can't make it live? Register anyway and we'll send you the recording.

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