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Go beyond your ticket sales

Opendate vs AXS

AXS is built for arena-scale on-sales, with Mobile ID, waiting rooms and access control. Its published lifecycle starts at event setup, so the ten weeks before it live somewhere else. Nobool Presents grew unique fans 531% on one record.

The rooms and spaces using Opendate

Opendate and AXS, at a glance

Why choose Opendate?

Opendate takes you from the hold, all the way through to the marketing campaign and the ticket sale.
  • You have everything you need in one place. Every hold, confirm, and room across all your venues, events, and spaces. Knows what's open, what's pending, and what's next.
  • You book the show. Avails, ranked holds, offers, advances and one-click settlement, all on one record.
  • You sell the tickets. GA, reserved and season seating, add-ons and promo codes, with all-in pricing shown upfront
  • You want your own app and your own list. Your App Store listing, your push notifications, a CRM only your staff can query.
  • You manage event rentals. Unlock revenue on dark nights by managing rentals right in your venue operating system

Why choose AXS?

Arena-scale on-sales, Mobile ID and access control.
  • You're an arena, stadium or large amphitheatre, and throughput on a high-demand on-sale is the hardest night of your year
  • You want waiting rooms and lottery allocation to manage a crush rather than survive it
  • Access control is the problem: RFID, multiple scan rules, rotating secure credentials
  • You want marketing run for you as a service rather than built by your own team
  • Cross-venue discovery through a national consumer app matters more than your own branded one

Comparing Opendate and AXS side-by-side

FeatureOpendateAXS
Booking calendar, avails✓ Multi-venue calendar. Avails you can paste to an agent✕ Not included. The published lifecycle starts at event setup
Date holds✓ Ranked holds that auto-promote, multi-date✕ Ticket reservations pending payment, not holds on a date
Artist offers✓ Templates with splits, bonuses, comps, kills✕ Not included
Advance and run of show✓ Advance templates, guest lists, day-of detail✕ Not included
Artist settlement✓ One click, off the offer plus live counts✕ Not included
Show P&L✓ Forecast, actuals, tickets-to-breakeven before doors✕ Not included. Reporting covers sales, scanning, demographics
Ticketing and entry✓ GA, add-ons, promo codes, mobile entry✓ Mobile ID, RFID, multiple access control rules. Stronger
High-demand on-sales✓ Per-card caps, max per fan, reCAPTCHA, 2FA✓ Waiting rooms, lottery allocation, bot defence. Stronger
Reserved seating✓ GA and reserved. Charts built in 3–5 days✓ 2D and 3D plans at arena scale. Deeper
Fan CRM and owned channels✓ Genre, spend, automated segments. Email, SMS, push built in✕ Marketing run as a managed service. No self-serve builder published

Some results from a few of our customers

15%

of additional profit on every ticket sold attributed to Opendate

25%

of ticket sales attributed to Opendate's marketing automation tools

$40k

of annual savings from eliminating multiple software subscriptions

The short version

Your booking calendar and your ticketing are the same system.

Avails, ranked holds and the artist offer live on the record that sells the ticket, so the deal you sign carries its ticket types, comps, kills and announce dates into the on-sale. AXS describes its lifecycle as beginning at event setup, which means the show already exists before their system sees it.

The advance and the run of show sit on the record that sold the ticket.

Advance templates go out from the show page, and guest lists, tech details and day-of notes come back to it, so production, the box office and the artist work from one version. AXS publishes no advance or run of show, so that coordination happens outside the system selling the ticket.

Settlement runs off live door counts, not a spreadsheet.

Splits, bonuses and comps calculate against real sales, from the same record that holds the offer you agreed to, so the artist signs before load-out. At 20 Front Street, work that used to take over an hour now takes minutes.

You see what a date has to earn before you confirm it.

Forecast, actuals and tickets-to-breakeven sit on the show page next to the offer. You price the guarantee against the room instead of finding out when the settlement sheet comes back.

Opendate's booking calendar, with holds, confirms and on-sales filtered by venue and a confirmed show showing tickets sold and gross.An Opendate settlement showing the guarantee against 85% of net, tickets to breakeven, and forecast versus actual gross.An Opendate artist record showing shows played, average sell-through and lifetime gross before an offer is created.

Nobool Presents

A show in progress at Hook and Ladder in Minneapolis

7 venues, 433 events, one platform. Unique fans up 531% at Hook & Ladder.

“Opendate has transformed our company. We are a better live event business than we were before Opendate.”
Jesse Brodd, Talent Buyer and Partner, Nobool Presents
Read the customer story

Questions we get

Does AXS do booking?

No. AXS publishes Venue Operations, Venue Experience, Data & Analytics, Marketing Services and Consumer Experience. A booking calendar, avails, artist offers, the advance and artist settlement appear on none of them. Their own framing is that the process runs from event setup forward, which is the moment a show already exists. Opendate starts ten weeks earlier, when the date is still a hold.

AXS has reservations. Isn't that a hold?

Not in the sense a talent buyer means. What AXS publishes is a fan reserving tickets with a payment link, which is an inventory reservation. A booking hold is a claim on a date before any show exists, ranked against competing holds and promoting automatically when a higher one drops. Opendate has both; AXS publishes only the first.

What about high-demand on-sales?

This is AXS at its best, and it would be silly to pretend otherwise. Waiting rooms, lottery and draw allocation, bot defence and Mobile ID credentials that rotate are built for the night 20,000 people refresh at once. Opendate has per-card caps, max-per-fan limits, reCAPTCHA and 2FA, which suit a room selling hundreds to a few thousand. If your hardest night is a stadium on-sale, take their call.

What about access control and entry?

Also theirs. AXS publishes RFID, multiple access control rules and contactless entry that works without a signal. Opendate scans on devices your staff already carry. For a gated stadium with many entry points, that difference is real. For a room with two doors, it stops mattering and the booking side starts to.

Who owns the fan data on AXS?

We're not going to characterise their terms, because AXS publishes no statement about it. Their pages describe reporting and analytics access rather than ownership or export rights, so ask them directly and get it in writing. On Opendate there is nothing to ask: the record is yours, segmented by genre affinity, purchase history and lifetime spend, and you market to it from the same login.

What does the AXS app mean for our brand?

The buyer transacts in an AXS account and carries an AXS Mobile ID across every venue using it, with entry, upsells and in-venue payments running through that app. That brings cross-venue discovery, which is a real benefit. It also means the primary relationship is with the platform. Opendate ships an app under your own App Store listing, sending your own push notifications.

How does marketing work on AXS?

As a managed service. They publish ECRM, affiliate and paid social support, with AXS doing the work. That suits a team without marketing staff. What isn't published is a self-serve campaign builder or an SMS channel, so you don't schedule your own announce sequence. Opendate includes email, SMS, push and segments that build themselves, scheduling off the confirmed offer.

What does it cost?

AXS quotes per client and doesn't publish rates, so ask for the full schedule including payment processing before you compare anything. Opendate publishes its tiers: Opener free, Marquee from $4K a year, and Headliner free with ticketing. All-In Pricing shows the fan the total before checkout.

How long does switching take, and what about events on sale?

Nothing on sale has to move. In-flight AXS events sell through untouched, calendar import runs about a week, ticketing cuts over show by show, and seating charts take 3 to 5 days. Check your term and notice window before you plan a cutover.

What if we're an arena?

Then AXS is likely the right answer and this page isn't for you. Their throughput tooling, access control and seat maps are built for that scale, and Opendate is not trying to serve a 20,000-seat building. The case for Opendate starts in the room that books its own calendar, cuts its own offers and settles its own artists.

Run the whole room

Keep the calendar, the fan list, and what the night makes.