The whole team, two parties, office hours, swag and so much more!

0
Join us at NIVA Con '26
Go beyond your ticket sales

Opendate vs Etix

Etix sells your tickets. Opendate books the show, sells the tickets, builds the audience, and settles the artist before load-out. Beachland Ballroom made the move and lifted ticket sales 12.5%.

The rooms and spaces using Opendate

Opendate and Etix, at a glance

Why choose Opendate?

Opendate takes you from the hold, all the way through to the marketing campaign and the ticket sale.
  • You have everything you need in one place. Every hold, confirm, and room across all your venues, events, and spaces. Knows what's open, what's pending, and what's next.
  • You book the show. Avails, ranked holds, offers, advances and one-click settlement, all on one record.
  • You sell the tickets. GA, reserved and season seating, add-ons and promo codes, with all-in pricing shown upfront
  • You want to automate your marketing. Automate event creation by pulling audiences, artist assets, photos, and biographies directly from partners and build matched audience segments with one click.
  • You manage event rentals. Unlock revenue on dark nights by managing rentals right in your venue operating system

Why choose Etix?

Box office terminals, mail fulfilment and staffed phone sales.
  • You need traditional box office management with terminals, mail fulfilment, and a staffed phone center
  • You don't book your own shows, so holds, artist offers, advances and settlements aren't your problem
  • You're buying checkout alone
  • You're not managing event rentals
  • You want to buy their hardware to run your ticketing office

Comparing Opendate and Etix side-by-side

FeatureOpendateEtix
Calendar, avails, holds✓ Multi-venue calendar. Ranked holds, auto-promote, multi-date✕ Not included
Artist offers✓ Templates with splits, bonuses, comps, kills✕ Not included
Advance and run of show✓ Advance templates, guest lists, day-of detail✕ Not included
Artist settlement✓ One click, off the offer plus live counts✕ Not included
Show P&L✓ Forecast, actuals, tickets-to-breakeven before doors✕ Not included
Ticketing and entry✓ GA, add-ons, promo codes, mobile entry✓ Ticketing, mobile entry, fraud detection
Reserved and season✓ GA and reserved. Charts built in 3–5 days✓ Reserved and season ticketing. A real strength
Box office, phone sales✓ Door scanning on your own devices✓ Ships hardware, staffs a phone centre
Fan CRM and owned channels✓ Genre, spend, automated segments. Email, SMS, push✓ Patron management, automated marketing, branded sites
Pricing✓ Published tiers. All-In Pricing shows the fan the total upfrontQuoted per client

Some results from a few of our customers

15%

of additional profit on every ticket sold attributed to Opendate

25%

of ticket sales attributed to Opendate's marketing automation tools

$40k

of annual savings from eliminating multiple software subscriptions

The short version

Your booking calendar and your ticketing are the same system.

Avails, ranked holds and the artist offer live on the record that sells the ticket. The deal you sign carries its ticket types, comps, kills and announce dates into the on-sale, so nobody rebuilds the show in a second system. Etix starts at the checkout, so everything before it lives somewhere else.

The advance and the run of show sit on the record that sold the ticket.

Advance templates go out from the show page, and guest lists, tech details and day-of notes come back to it, so production, the box office and the artist are all working from one version. Etix doesn't include the advance, so that coordination lives outside the system selling the ticket.

Settlement runs off live door counts, not a spreadsheet.

Splits, bonuses and comps calculate against real sales, from the same record that holds the offer you agreed to, so the artist signs before load-out. At 20 Front Street, work that used to take over an hour now takes minutes.

You see what a date has to earn before you confirm it.

Forecast, actuals and tickets-to-breakeven sit on the show page next to the offer. You price the guarantee against the room instead of finding out when the settlement sheet comes back.

Opendate's booking calendar, with holds, confirms and on-sales filtered by venue and a confirmed show showing tickets sold and gross.An Opendate settlement showing the guarantee against 85% of net, tickets to breakeven, and forecast versus actual gross.An Opendate artist record showing shows played, average sell-through and lifetime gross before an offer is created.

Beachland Ballroom

The Beachland Ballroom's neon sign lit at dusk in Cleveland.

Six disconnected systems and 15 filing cabinets, replaced by one. Ticket sales up 12.5%.

“The visibility alone is transformative. Instead of six systems, now everything, from plots to contracts, is in one place.”
Dave Ellmers, Operations Manager, Beachland Ballroom
Read the customer story

Questions we get

Does Etix do booking?

No. Etix's own venue pages describe building events quickly, inventory control, branded websites and marketing, fan data, real-time fraud detection, mobile entry and entry equipment. A booking calendar, avails, ranked holds, artist offers, the advance and artist settlement don't appear on them. On Opendate all of that sits on the same record that sells the ticket.

Can we keep Etix for ticketing and use Opendate just for booking?

Yes, and some rooms start that way. Opendate's externally ticketed event type keeps your calendar and reporting whole while Etix keeps selling. What you don't get until ticketing moves is the part that pays off — the accepted offer building the on-sale, and settlement running against live door counts. Most rooms that start split don't stay split.

What happens to our reserved and season-ticket events?

Etix is strong here. SeatSuite builds detailed seat maps with individual seat selection, and it handles full-season and custom packages. Opendate sells GA and reserved, and we build your charts in 3–5 days. The real question is how much of your year that covers. If you're a subscription house with a fixed season, weigh it carefully. If you're a music room running a hundred-odd shows where a handful are reserved, you'd be keeping a seat map and giving up the calendar, the offer, the advance and the settlement to do it.

Do we have to replace our scanners and printers?

Etix supplies entry equipment and services it. Opendate scans on devices your staff already carry, so there's no hardware line in the budget and no lead time when something dies on a Friday — you grab another phone. If a managed equipment contract is something you genuinely rely on, price it in. For most rooms it's a cost that just goes away.

What does it cost?

Etix quotes rates per client and doesn't publish them, so ask for the full schedule including credit card processing before you compare anything. Opendate publishes its tiers: Opener free, Marquee from $4K a year, and Headliner free with ticketing. All-In Pricing shows the fan the total before checkout.

Who owns the fan data?

Both of you do. Etix states that the venue owns its customer data and that it's used only to sell that venue's tickets, and that's a fair position. The difference isn't ownership, it's what the record does once you have it. Opendate segments the same buyer by genre affinity, purchase history and lifetime spend, then sends email, SMS and push from the same login — no export, no second vendor.

How long does switching take, and what about events already on sale?

Nothing on sale has to move. In-flight Etix events sell through untouched, and the externally ticketed event type keeps the season's calendar and reporting whole through one overlapping on-sale cycle. Calendar import runs about a week, ticketing cuts over show by show, and seating charts take 3–5 days.

Do we lose our fan list and our sales history?

No. The fan list comes across with the calendar import, and the externally ticketed event type keeps your existing season visible in reporting while the switch happens, so you're not starting from zero on day one.

What about fraud and chargebacks?

Both platforms cover it. Etix advertises real-time fraud detection, and Opendate includes fraud and chargeback protection. Treat it as table stakes and expect it from anyone selling your tickets — then decide on the things that actually differ, which is everything upstream of the checkout.

What if we don't book our own shows?

Then a good deal of Opendate is overhead you won't use. If the room is rented, the promoter brings the show, and your job is selling tickets and scanning them at the door, Etix covers that and the booking side of Opendate won't earn its keep. The case for Opendate starts the moment holds, offers, advances and settlements become your problem — which for most rooms is sooner than they expect.

Run the whole room

The offer prices the on-sale. The night settles before load-out.