FIRESIDE CHAT NOV 3: Opendate + DoStuff: Generate New Fans and Revenue for Your Venues & Spaces

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Go beyond your ticket sales

Opendate vs Eventbrite

Eventbrite brings marketplace demand. Opendate books the show in front of the checkout and keeps the fan record it produces. Penrod moved off Eventbrite, sold VIP, merch and parking on the same ticket, and grew 34% year over year.

The rooms and spaces using Opendate

Opendate and Eventbrite, at a glance

Why choose Opendate?

Opendate takes you from the hold, all the way through to the marketing campaign and the ticket sale.
  • You have everything you need in one place. Every hold, confirm, and room across all your venues, events, and spaces. Knows what's open, what's pending, and what's next.
  • You book the show. Avails, ranked holds, offers, advances and one-click settlement, all on one record.
  • You sell the tickets. GA, reserved and season seating, add-ons and promo codes, with all-in pricing shown upfront
  • You want to automate your marketing. Email, SMS and push from the same login, off segments that build themselves.
  • You manage event rentals. Unlock revenue on dark nights by managing rentals right in your venue operating system

Why choose Eventbrite?

Marketplace discovery and a checkout you can stand up today.
  • Discovery is the job, and you want your event in front of a large consumer marketplace and its app
  • You want a checkout live this afternoon, with nothing to implement
  • You don't book your own talent, so holds, offers, advances and settlements aren't your problem
  • You run occasional one-offs rather than a programmed calendar
  • Email on its own is enough marketing, and a separate vendor for SMS suits you

Comparing Opendate and Eventbrite side-by-side

FeatureOpendateEventbrite
Booking calendar, avails✓ Multi-venue calendar. Avails you can paste to an agent✕ Not included
Date holds✓ Ranked holds that auto-promote, multi-date✕ Ticket and seat holds on an event that already exists. Not date holds
Artist offers✓ Templates with splits, bonuses, comps, kills✕ Not included
Advance and run of show✓ Advance templates, guest lists, day-of detail✕ Not included
Artist settlement✓ One click, off the offer plus live counts✕ Not included
Show P&L✓ Forecast, actuals, tickets-to-breakeven before doors✕ Revenue reporting. No event-level cost or breakeven published
Ticketing and entry✓ GA, add-ons, promo codes, mobile entry✓ Ticket types, promo codes, timed entry, Organizer app check-in
Reserved seating✓ GA and reserved. Charts built in 3–5 days✓ Self-serve seat maps, pricing by section or seat. A real strength
Marketplace discovery✕ No consumer marketplace. Distribution pushes events to partner platforms✓ 89M monthly users, and they attribute about 30% of tickets to it. Stronger
Fan CRM and owned channels✓ Genre, spend, automated segments. Email, SMS, push built in✕ Email campaigns and three automatic lists. No SMS published

Some results from a few of our customers

15%

of additional profit on every ticket sold attributed to Opendate

25%

of ticket sales attributed to Opendate's marketing automation tools

$40k

of annual savings from eliminating multiple software subscriptions

The short version

The booking happens in front of the checkout.

Avails, ranked holds and the artist offer live on the record that sells the ticket, so the deal you sign carries its ticket types, comps, kills and announce dates into the on-sale. Eventbrite has holds, but they hold tickets and seats on an event that already exists, and no booking calendar sits behind them.

There's a system for the night, not just for the sale.

Advance templates go out from the show page, and guest lists, tech details and day-of notes come back to it, so production, the box office and the artist work from one version. Eventbrite publishes no advance or run of show, so that coordination happens outside the system selling the ticket.

Settlement happens in the platform, not in your spreadsheets.

Splits, bonuses and comps calculate against live door counts, off the offer you already agreed, so the artist signs before load-out. Eventbrite's product ends at the checkout, so the settlement happens wherever you keep your spreadsheets.

You see what a date has to earn, not just what it sold.

Forecast, actuals and tickets-to-breakeven sit on the show page next to the offer, so you price the guarantee against the room. Eventbrite reports revenue, tickets sold and traffic. No cost, profit or breakeven appears in its documentation.

Opendate's booking calendar, with holds, confirms and on-sales filtered by venue and a confirmed show showing tickets sold and gross.An Opendate settlement showing the guarantee against 85% of net, tickets to breakeven, and forecast versus actual gross.An Opendate artist record showing shows played, average sell-through and lifetime gross before an offer is created.

Penrod Society

Crowds at the Penrod Arts Fair in Indianapolis

Moved from Eventbrite in 2025. Sold VIP, merch and parking on the same ticket and grew 34% year over year, to 17,000+ tickets, run entirely by volunteers.

“We loved that we could work with one organization for ticketing, talent, and long-term marketing support. It helps us scale without adding overhead.”
Ryan Stephens, Chairman, Penrod
Read the customer story

Questions we get

Does Eventbrite do booking?

No. Eventbrite's published product starts at event creation and runs through discovery, checkout and entry. A booking calendar, avails, ranked date holds, artist offers, the advance and artist settlement don't appear in it. On Opendate all of that sits on the same record that sells the ticket, ten weeks before the on-sale.

Eventbrite has holds. Isn't that a booking hold?

Not in the sense a talent buyer means. Their help centre describes a hold as removing tickets from sale so you can release them later or give them to specific people, and it applies to tickets or seats on an event that already exists. A booking hold is a claim on a date before there is an event, ranked against competing holds and promoting when a higher one drops. Opendate has both; Eventbrite publishes only the first.

Isn't there an Eventbrite product built for music venues?

There was, and it's worth knowing where it stands. Eventbrite Music still has help documentation, but their help centre states they aren't currently accepting new customers to it or adding it to existing accounts. If a salesperson references it, ask directly whether you can actually buy it. What is current and music-specific is their Lineup tool, which publishes artist profiles out to Spotify, Bandsintown and Songkick. That's a listing feature, not a booking one.

Won't we lose Eventbrite's audience?

You'd lose that marketplace, and it's the strongest thing they have. Eventbrite publishes 89 million monthly users and attributes roughly 30% of tickets sold to its own discovery. Take that seriously. Opendate doesn't run a consumer marketplace, so the honest comparison is between rented demand and an owned list. Opendate Distribution pushes your events out to partner ticketing platforms, and the fan who buys lands in a CRM you can sell the next show to. If discovery is the whole job and you have no list to build, Eventbrite is the better buy.

What about reserved seating and timed entry?

Both are theirs and both are good. Eventbrite's seat maps are self-serve, mix GA with reserved, and price by section or individual seat, with no plan gate published. Timed entry handles daily slots for recurring events. Opendate sells GA and reserved and builds your charts in 3 to 5 days, with the constraint that they can't be adjusted after an on-sale. For a seated room that reconfigures often, weigh that properly.

Who owns the attendee data?

We won't characterise their position, because Eventbrite publishes no ownership statement on its product or help pages. Ask them directly and get it in writing. What they do publish is a full attendee export to CSV or Excel, which is a fair position. The difference is what the record does next: on Opendate the buyer arrives with genre affinity, purchase history and lifetime spend attached, and you market to that from the same login.

How does marketing work on Eventbrite?

Email campaigns with templates, scheduling, automatic reminders and open-rate tracking, which covers the basics well. Two things to check against how you actually work. Their subscriber lists are three automatic ones, All Subscribers, Unsubscribed and Purchasers, and the Purchasers list holds attendees who opted into your marketing at checkout rather than everyone who bought. And SMS doesn't exist. As of their April 2026 roadmap post, Eventbrite describes direct SMS as something they're exploring. Opendate includes email, SMS and push, scheduling off the confirmed offer.

Can we see whether a show actually made money?

Not on Eventbrite. Their analytics cover revenue, tickets sold, sales by ticket type, traffic and conversion, which is solid revenue-side reporting. No event-level cost tracking, profit view or tickets-to-breakeven appears anywhere in their documentation. Opendate puts forecast, actuals and tickets-to-breakeven on the show page next to the offer, so you price the guarantee against the room before you confirm it.

How long does switching take, and what about events already on sale?

Nothing on sale has to move. In-flight Eventbrite events sell through untouched, and the externally ticketed event type keeps your calendar and reporting whole through one overlapping on-sale cycle. Calendar import runs about a week, the fan list comes across with it, ticketing cuts over show by show, and seating charts take 3 to 5 days.

What if we don't book our own shows?

Then most of Opendate is overhead you won't use, and we'd rather say so. If the room is rented, the promoter brings the show, and your job is selling tickets and scanning them at the door, Eventbrite covers that and brings demand on top. The case for Opendate starts the moment holds, offers, advances and settlements become your problem, which for most rooms is sooner than they expect.

Run the whole room

Keep the demand, and own the fan it brings you.