
Most venues know a membership program would help. Fewer have figured out how to actually start one: what to offer, what to charge, how to sell it, and how to keep it running without adding another job to the team.
This session is about getting it off the ground. Two independent venues walk through how they launched memberships, what they got wrong early, and what their programs look like now.
What we'll dig into:
- What to include in a membership and how to price it
- How to launch: the first offer, the first members, and the first 90 days
- Keeping members engaged after they join so they actually renew
- What memberships changed about revenue, show nights, and the fan relationship
- Live Q&A
Meet our panel:
- Jake Diamond, Marketing Director, Union Stage Presents
- Dan Sodomka, Conor Byrne Cooperative
Hosted by: Alex White, Senior Sales Executive, Opendate
Built for independent venue owners, marketing managers, and anyone who's been meaning to start a membership program.
📅 Wednesday, November 18 at 2:00 PM ET
Can't make it live? Register anyway and we'll send you the recording.

A fireside chat with Opendate & DoStuff: fuller rooms, new revenue, and fans who come back.

Weddings, corporate events, a reading, a local orchestra, a touring show between stops — revenue that doesn't depend on how your season is selling.