Weddings. Corporate events. A reading. A short run on your dark nights. A local orchestra. A touring show looking for a room between stops.
Organizations that treat rentals as a real revenue line build income that doesn't depend on how their own season is selling, whether a tour happens to route through town, or whether it's wedding season.
What we'll dig into:
- What rentals actually bring in across three very different organizations
- How each of them finds rental clients, and which sources are worth the effort
- The real challenges: turnarounds, staffing, and calendar conflicts with your own programming
- Why rental revenue keeps climbing year over year
Meet our panel:
- Nona Chiang, Executive Director, Skylight Theatre
- Brian August, Executive Director, Tower Theatre
- Chelsea Carnes, Director, Heartwood Soundstage
Moderated by: Alec Gaylord, Senior Sales Executive, Opendate
A theatre, a historic room, and a multi-use soundstage — three different rental markets, three different answers to the same questions.
Can't make it live? Register anyway and we'll send you the recording.

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