WEBINAR September 2: Breaking Down the RESALE Act with Audrey Fix Schaefer of NIVA

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Building a Recurring Revenue Playbook with Rentals

Weddings, corporate events, a reading, a local orchestra, a touring show between stops — revenue that doesn't depend on how your season is selling.
Featuring
Nona Chiang, Skylight Theatre | Brian August, Tower Theatre | Chelsea Carnes, Heartwood Soundstage
Upcoming
September 16, 2026
-
2:00 pm
Building a Recurring Revenue Playbook with Rentals — Opendate webinar September 16 at 2 PM ET with Nona Chiang, Brian August, and Chelsea Carnes

Building a Recurring Revenue Playbook with Rentals

Weddings. Corporate events. A reading. A short run on your dark nights. A local orchestra. A touring show looking for a room between stops.

Organizations that treat rentals as a real revenue line build income that doesn't depend on how their own season is selling, whether a tour happens to route through town, or whether it's wedding season.

What we'll dig into:

- What rentals actually bring in across three very different organizations

- How each of them finds rental clients, and which sources are worth the effort

- The real challenges: turnarounds, staffing, and calendar conflicts with your own programming

- Why rental revenue keeps climbing year over year

Meet our panel:

- Nona Chiang, Executive Director, Skylight Theatre

- Brian August, Executive Director, Tower Theatre

- Chelsea Carnes, Director, Heartwood Soundstage

Moderated by: Alec Gaylord, Senior Sales Executive, Opendate

A theatre, a historic room, and a multi-use soundstage — three different rental markets, three different answers to the same questions.

Can't make it live? Register anyway and we'll send you the recording.

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