The whole team, two parties, office hours, swag and so much more!

0
Join us at NIVA Con '26

Opendate + DoStuff Partner to Bring Venues New Revenue and Fans

Opendate venues can now earn new revenue every time a ticket buyer starts a free DoMORE trial — and soon, fill the room by offering comps to DoMORE members right from Opendate.
Opendate x DoStuff: New Partnership to Bring Venues New Revenue and Fans
Written by
Eric Tobias
Published on
October 14, 2026

At Opendate, we're always looking for new ways to help venues earn more from every show. That's why we're excited to announce our newest partner: DoStuff.

DoStuff is a national platform powered by local teams that answers, "What are we going to do tonight?" for regional communities across the US. Starting today, Opendate venues can earn new revenue through our partnership with DoStuff: when fans buy tickets, the order confirmation page invites them to trial DoMORE for free, DoStuff's members-only ticket program, and the venue gets paid for every fan trial. Soon, venues will also be able to offer complimentary tickets to DoMORE members right from Opendate to fill the room on nights that need it most.

Venues unlock new revenue streams and reach local fans, and DoMORE members discover great shows in their city. Here's what you need to know.

Get Paid for Every DoMORE Fan

Fans who buy tickets to shows, concerts, and festivals are also good candidates for DoMORE — they're event-seekers looking for a fun evening. Opendate's partnership with DoStuff brings venues passive revenue for just introducing their audience to DoMORE.

Here's how it works:

  • A fan buys tickets. Once the purchase is complete, the Opendate order confirmation page features an exclusive DoMORE free trial offer.
  • The fan starts a DoMORE free trial. The trial is credited to the venue that referred them.
  • The venue gets paid. DoStuff pays out each quarter and shares performance links so venues can track results.

Opendate customers like Taffeta Music Hall, Deep Ellum Art Co., The Rockwell, and The Vogue are already unlocking new revenue streams with a DoStuff ticketing integration.

"Our fans are the kind of people who are always looking for the next great night out, so DoMORE is a natural fit for them. We get paid for every sign-up, and those members end up discovering more shows in our city, including ours." — Staci Seber, Marketing Manager, Forty5

Fill the Room with DoMORE Fans, Right from Opendate

We're excited to share that Opendate and DoStuff are also building a deeper DoMORE integration to help venues fill the room on tougher nights. Venues will soon be able to allocate complimentary tickets to DoMORE members right inside Opendate, where venues already manage events and inventory. Through this integration, users will be able to:

  • Choose which events to offer tickets to
  • Select the ticket type for the offers
  • Set the number of comps available
  • Keep track of everything in the system used to ticket events
  • Track DoMORE audience performance and scans

Claimed tickets will show up as comp orders in Opendate alongside the venue's other orders. At the door, DoMORE members can pull up a scannable ticket in the DoMORE app, and staff will be able to scan it in the Opendate Organizer app like any other ticket. Managing comps can get messy — our integration makes it seamless.

Why We're Excited About This Partnership

DoStuff's local properties have built fiercely loyal communities of fans in every city they serve, matching them with everything from live music and comedy to festivals and cultural happenings. Opendate is the all-in-one platform live event professionals use to build better businesses.

Together, we're helping venues grow revenue and get more people in the room.

"Every venue is looking for new ways to make the numbers work. With DoStuff, our customers earn new revenue just by introducing their fans to DoMORE, with no extra work on show night. And soon, they'll be able to fill seats on the nights that need an extra push, all without leaving Opendate." — Eric Tobias, Co-Founder and CEO, Opendate
"Our members count on us to help them find something great to do, and some of the best nights happen at spots they haven't discovered yet. Partnering with Opendate makes it easier than ever for venues to open their doors to our community. DoMORE members find their next favorite room, and venues find their next regulars." — Scott Owens, Founder and CEO, DoStuff

DoMORE messaging is rolling out to Opendate ticketing customers now, with more features on the way. If you're an Opendate customer interested in activating DoStuff's offering, reach out to us!

Not on Opendate? Book a demo, or register for our upcoming webinar with DoStuff on Thursday, November 5th at 2PM ET.

About Opendate

Opendate is the all-in-one platform for booking, ticketing, and marketing live events. Built by venue operators for independent venues, performing arts centers, promoters, festivals, and attractions, Opendate helps teams operate more efficiently and sell more tickets using their own data. Headquartered in Indianapolis, Opendate serves customers nationwide.

Learn more at opendate.io.

About DoStuff

DoStuff is a national platform driven by local teams, helping people discover what to do in their cities through curated event guides, editorial coverage, giveaways and social channels.

DoMORE is its members-only ticket program, connecting subscribers with live music, comedy, festivals, sports and other cultural experiences in their area.

Want to learn more about DoStuff or DoMORE? Reach out to us at [email protected].

More from the blog

See more posts about

Opendate Named ROSTR's Exclusive Primary Ticketing Partner

ROSTR's intelligence is coming to the system where independent venues book, ticket, and promote their shows.

Introducing the Live Entertainment Benchmark Report

The Data Behind More Efficient, More Profitable Live Events. 2025 was a challenging year for live entertainment. Rising costs, uneven demand, and increased competition put pressure on venues of every size. That reality shows up clearly in the data. But the data also tells a more optimistic story.