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Independent venues book the shows that break tomorrow's headliners. You take the swing on the band nobody's heard of (yet), you build the room, and you create the night people talk about for years. And, in many cases, you run the whole operation on scattered spreadsheets, clunky ticketing tools, and marketing software that was never built for a room like yours.
That's the problem we started Opendate to fix: booking, ticketing, and marketing in one system made for those running the show. And we're proud to call some of the best independent venues and promoters in the game Opendate customers: Union Stage Presents, Lincoln Hall & Schubas, Ram’s Head Presents, The Crocodile, and The UC Theatre, to name a few.
But here's the thing: even the best-run room can only grow as fast as the industry can find you — and you can only book as well as you know who to call. Getting the right artist into the right room is the whole job, on both sides of the phone. And nobody doing that work has had the right intelligence sitting where they actually need it.
So we're changing that.
ROSTR, the music industry's intelligence platform, has named Opendate its exclusive Primary Ticketing partner for the next 12 months. It's a 360 partnership that spans content, product, data, and events, and it means Opendate is the only ticketing platform connected directly to ROSTR.
Alongside the partnership, early access to ROSTR Venues — a new venue-discovery product — is opening today. Early access starts by claiming your venue. The full ROSTR Venues launch will follow this fall.
If you've spent time on ROSTR, you know it's where managers, agents, A&Rs, and bookers go to see who's touring, who's moving, and what's about to break. Now that view lives closer to where venues actually work.
First, ROSTR’s industry intelligence will sit in the same system as your calendar, booking, ticketing, and marketing. As the exclusive Primary Ticketing partner, Opendate is bringing ROSTR's discovery and intelligence into the way venues book. You get the industry's picture of who's touring and what's breaking working right alongside you, so moving from opportunity to confirmed, ticketed show is more connected than it's ever been. Because the partnership is category-exclusive, this ROSTR intelligence isn't available anywhere else in ticketing.
We’re also excited to partner with ROSTR as the presenting sponsor for two new discovery series.
Both series run across email, social, the ROSTR newsfeed, and New Industry Focus.
Today, we’re announcing our exclusive partnership. In the very near future, the ROSTR integration inside Opendate will be live and ready to use. For news on this release and everything else we’re building, subscribe to our monthly product newsletter + news.
"Independent venues have a reputation for booking on gut and relationships — and they're great at it. What they've never had is the industry's intelligence sitting right next to their calendar. This partnership puts ROSTR's view of who's touring and what's breaking directly into the booking workflow, so venues on Opendate can act on it first. That's not data for data's sake. It's a real competitive edge for the rooms that have been underestimated for too long." — Eric Tobias, CEO, Opendate
"Our job is to believe in an artist before the rest of the room does. Watching who's starting to move on ROSTR and then being able to turn that into a booked, ticketed show in Opendate — that's the difference between catching a band on the way up and reading about the show we missed. For a nonprofit that lives on great programming, that's not a nice-to-have." — Matthew Smith, Talent Buyer, The UC Theatre
"Booking over a thousand shows a year with three talent buyers means every minute counts. Having ROSTR integrated with Opendate means faster access to the data we need and the market picture we've grown to depend on, right in our dashboard." — Jon Weiss, Head Talent Buyer, Union Stage Presents
"ROSTR has always been about using technology to make it easier for people in music to do their jobs. Having gotten to know the Opendate crew, I know they share that mission. This integration helps us go a step further by putting the intel that venues and bookers need right inside Opendate, closer to the action." — Mark Williamson, Co-Founder & CEO, ROSTR
ROSTR Venues early access is open now. Go claim your profile and verify your data. When you do, you:
The rooms that have been underestimated for too long are about to be a lot easier to find. Let's make sure yours is one of them.
