You've always been able to generate QR codes that link directly to your event pages. Now, when you create a QR code in Opendate, you can add a tracking label to it. Print one QR code for your Instagram story, another for the poster in the coffee shop, and a third for the flyer you're handing out at shows. Each one gets its own label.

When someone scans a code and buys a ticket, you'll see exactly which code they used. Check your event dashboard and you'll know whether that poster campaign actually sold tickets, or if all your sales are coming from the QR code you put on Instagram. No guesswork, no wondering if you should print another hundred flyers or spend that money somewhere else.

This means you can stop spending money on marketing that doesn't work and do more of what does. If the poster at the record shop is selling tickets and the one at the gym isn't, you know where to focus next time. Your marketing budget goes further because you're putting it where people actually respond.