Introducing Marketing Insights: Every Show's Marketing on One Page

Dynamic Pricing brings demand-aware price changes to every Opendate venue. Set a base price and a ceiling on any ticket type. Opendate watches demand and adjusts within your limits. Never below base. Locked at checkout. Every price point on your settlement.

Opendate Distribution: one toggle, one setting, your inventory where fans are buying. Opendate Distribution now publishes inventory to channels reaching 100M+ potential buyers.

Plans change. A fan misses the on-sale. Someone can't make the show. Our new Tixel integration gives your fans a verified, face-value-capped place to buy or sell real tickets, built right into Opendate. Capped based on face value. Every seller identity-verified. You get the data, the brand protection, and a share of the resale revenue.

We were the room before we built the platform. Here's what we've shipped, what's next, and how to find us at NIVA Con '26 in Minneapolis. Booth, two parties, Opendate office hours, and a NoBool case study you'll want to read first.

While most teams are still in meetings about whether to adopt AI, a growing minority of venues, performing arts centers, and attractions are already booking smarter, marketing tighter, and pulling answers out of their data in seconds instead of days.

A native, real-time view of every number that matters — built into the product you already run on.

A faster path from question to answer. Conductor now connects directly with Claude.

Opendate's new Meta Ads integration pulls Facebook and Instagram ad spend into every event's Marketing tab. It's auto-matched and updated daily, so you can know marketing ROI at a glance.

Every venue has a marketing playbook. And for most, it looks the same: show gets confirmed, email goes out, social post goes up, fingers get crossed. It works — until it doesn't.

Sell memberships. Reward your fans. Stop managing loyalty programs with promo codes and spreadsheets.

We brought together voices from StubHub, The UC Theatre, and across the industry to talk about what happens when independent venues stop fighting the secondary market and start using it. Here are five takeaways.