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[[REGISTER NOW FOR OUR NEXT MAKE MORE MONEY WEBINAR]]
AI is already in your booking inbox. It's already in your marketing automations. It's on the other side of every guest text, fan email, and ticket recommendation your audience saw this week. Whether or not it was from you.
That's the part most teams underestimate. AI in live events isn't an upcoming decision. It's already been made for everyone. The only question left is whether you're using it deliberately, or playing catch-up to the operators who are.
While most teams are still in meetings about whether to adopt AI, a growing minority of venues, performing arts centers, and attractions are already booking smarter, marketing tighter, and pulling answers out of their data in seconds instead of days. The distance between those two groups is widening fast.
A few things already showing up in live events operations:
Some of this is AI replacing repetitive work. Most of it is AI compressing the time between question and decision.
Most venues, arts centers, and attractions are running this through six tools that don't talk to each other. Ticketing in one system, marketing in another, booking in a third, accounting in a fourth. AI is only as good as the data it can see, and when your data lives in silos, AI ends up answering the wrong question with confidence.
The operators pulling ahead aren't necessarily smarter about AI. They're just running on connected platforms where booking, ticketing, marketing, and fan data sit in one place. That's the unsexy part of the story.
This is also why we built Conductor, Opendate's AI assistant that lives inside the platform. Ask it about your ticket sales, your offers, your fans, or your financials in plain language and get an answer pulled from your actual data. No dashboards to build. No reports to wait on. Stop digging, start asking. That's not the future of AI in live events. That's available to Opendate venues today.
Most teams don't need a strategy deck on AI. They need a 60-minute conversation with operators who are already doing it.
That's what this month's Make More Money webinar is for. We're skipping the slideware and talking through what's actually moving the needle in booking, marketing, ancillary revenue, and decision-making across music venues, performing arts centers, and attractions. We'll dig into where AI is overhyped, where it's genuinely useful today, and the small first steps that separate teams piloting from teams still talking about it.
Moderator: Steve Caldwell, Opendate AI Lead
Jevan Fox, CEO at USOKIE: Jevan will break down how AI is starting to drive real add-on revenue (merch, upgrades, ancillaries) for operators who know where to point it.
Two additional panelists to be announced.
📅 Wednesday, May 27, 2026 at 2:00 PM ET 🎫 Register Now
Can't make it live? Register anyway. We'll send the recording.
