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Opendate Distribution is Expanding

Opendate Distribution: one toggle, one setting, your inventory where fans are buying. Opendate Distribution now publishes inventory to channels reaching 100M+ potential buyers.
Written by
Jonathan Gandolf
Published on
June 3, 2026

When you sell out a show, your fans don't all start looking in the same place. Some go to your website. Some open SeatGeek. Some end up on Vivid Seats or TickPick. A bunch land on StubHub. By the time they find a ticket, you may not be the one who sold it to them.

That's the gap Opendate Distribution exists to close. And today, the gap is much smaller. Opendate Distribution now publishes inventory to channels reaching 100M+ potential buyers.

What's new

We just expanded the Opendate Distribution marketplace network. Your inventory can now list across:

  • StubHub (live since the original launch)
  • SeatGeek
  • Vivid Seats
  • TickPick
  • TicketNetwork

More marketplace partners are on the way.

Every listing goes out at face value. Every sale syncs back into Opendate. Every buyer ends up in your reporting, with the data attached.

How it works

Opendate Distribution is one setting inside the Opendate platform you already use. You don't manage separate marketplace accounts. You don't reconcile sales across multiple dashboards. You don't add a sixth tool to your stack.

Open your Opendate Distribution settings. Pick the events. Pick the ticket types. Save.

From that point on, your opted-in inventory shows up on the marketplace network at face value. Fans buy. The sales flow back into the same Opendate dashboard your team already uses. Your reporting reflects everything that sold, regardless of which marketplace it sold on.

Why this matters for your venue

A few things are true about modern ticket buying. Fans search on the platforms they already use. They are not platform-loyal to your venue's website. They run with whichever ticketing app is on their phone, and whatever search result Google surfaces.

If your tickets are not on those marketplaces at face value, two things happen. Either a broker is selling them on those marketplaces at a markup, or fans cannot find your show on that surface at all. Either way, the revenue is not coming back to you, and the data isn't either.

Opendate Distribution closes that loop. Inventory goes where the fans are. Sales come back to you. Brokers do not run a side business on the show you booked.

What's next

This expansion is part of a continuing investment in Opendate Distribution. We started with StubHub. We just added SeatGeek, Vivid Seats, TickPick, and TicketNetwork. More marketplace partners are coming. The shape of the product stays the same: one toggle, one setting, your inventory where fans are buying.

See the power of Opendate Distribution
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Jonathan Gandolf
VP, Operations
Case Study
See the power of Opendate Distribution

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