Your fans keep coming back. Now your revenue can too.

Independent venues have been asking for the same thing: a way to build recurring revenue and reward their most loyal fans — without adding another tool, another spreadsheet, or another set of promo codes to manage.

The workaround most venues rely on today is painfully manual. Create a promo code. Share it with members. Hope it doesn't get forwarded. Track everything in a spreadsheet. Try to measure ROI at the end of the year. It's a lot of work for something that should be built into the platform.

For the venues we talked to, the solution was clear: they needed annual memberships with benefits that apply automatically, member verification tied to individual accounts, and a digital pass fans could carry in their wallet. No code-sharing. No manual tracking.

[Learn more about Opendate Memberships and see three membership program templates here]

Loyalty Built In. Not Bolted On.

Opendate Memberships is a full membership system built natively into the Opendate platform. Venues can create membership tiers, set pricing and benefits, and sell memberships through the existing ticketing widget or a standalone membership widget.

Here's what makes it work:

• Automatic benefits at checkout. When a member buys a ticket, their discounts apply automatically. No promo codes. No manual steps. The system knows who they are.
• Presale access and member-only events. Give members early access to tickets or create events and ticket types that only members can see and purchase.
• CRM segmentation and campaign triggers. When someone signs up for a membership, their CRM profile updates in real time. You can build segments based on membership tier and trigger automated campaigns on signup.
• Stripe subscription management. Memberships are powered by Stripe subscriptions. Renewals are handled automatically.
• Fan self-service. Members can manage their own membership — view benefits, update payment info, and access their digital membership credential.

Memberships that run themselves.

Membership programs have traditionally been the domain of large organizations with dedicated technology teams. Ticketmaster offers memberships for arena-scale properties. But for independent venues — the 500-cap clubs, the neighborhood theaters, the performing arts centers — there hasn't been a native option that works within their existing ticketing platform.

That's the gap Opendate Memberships fills. It's loyalty infrastructure that's built in, not bolted on.

One system. Smarter everything.

Most membership tools live outside your ticketing platform. That means syncing data between systems, reconciling reports, and hoping nothing falls through the cracks.

Opendate Memberships works differently because it's not a bolt-on — it sits alongside booking, ticketing, and marketing in the same platform. When a fan signs up for a membership, your CRM already knows. When they buy a ticket, their benefits apply automatically. When you want to run a campaign targeting your most loyal members, the segments are already built.

Everything gets smarter when it lives in one system. Member data informs your marketing. Ticket purchase history shapes your membership tiers. Campaign performance tells you which benefits actually drive retention. No imports, no exports, no duct tape.

That's what built-in means. Not just easier to set up — easier to run. Register for our upcoming webinar to learn more.