When a member decides to cancel, there's usually a gap between when they hit that button and when their membership actually ends. Until now, those pending cancellations have been invisible in your reporting—you'd only see them once they'd already lapsed and walked out the door.

The Memberships report now surfaces active members who've opted out but haven't left yet. You'll see exactly who's set to cancel next period, giving you a clear window to reach out while they're still engaged with your venue. Maybe they had a bad experience you can make right. Maybe they're not sure how to use all their benefits. Maybe they just need a reminder of what they'll miss.

This early visibility means you can be proactive instead of reactive. Reach out personally, offer an incentive, or simply check in to understand what went wrong. The best time to win someone back isn't after they've left—it's in that moment when they're still around but haven't fully committed to leaving. Now you'll know exactly when that moment is.