We're introducing Opendate Distribution — a new capability that lets independent venues participate in the secondary market on their own terms.

Starting with StubHub, venues can now list select inventory, sync in real time, and capture fan data from every resale transaction that happens on the world's largest ticket marketplace.

Why it matters

For high-demand shows, a meaningful portion of tickets end up on resale platforms. That demand isn't going away. Bad actors buy in bulk, mark up prices, and pocket the margin — while venues lose the fan relationship entirely.

Opendate Distribution flips that equation. Instead of watching from the sidelines, you participate strategically.

What you can do with Distribution

• Select which ticket tiers to distribute
• Instantly list on StubHub
• Sync inventory and pricing automatically
• Reduce unethical reselling by 40%+
• Capture every resale buyer's data
• Build your marketing list from secondary demand

What's next

StubHub is the first distribution partner. More are coming.

How to Launch Opendate Distribution:

Opendate Distribution is available to all active Opendate customers.

1. Navigate to your event in Opendate
2. Open the ticket type you want to distribute
3. Check the "Opendate Distribution" checkbox
4. Save your changes

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How to Learn More about the Secondary Market:

‍Join our next webinar: Take Back Control of the Secondary Market

In this session of our Make More Money series, our team will introduce Opendate Distribution and explore how independent venues can reduce unethical reselling by over 40%, capture resale buyer data, and turn secondary demand into long-term revenue.Resale may be inevitable. Losing control doesn’t have to be.

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