Filter automations by add-on and ticket type

When someone buys a VIP ticket, they shouldn't get the same follow-up email as someone who bought general admission. When a customer adds a meet-and-greet package, that's your chance to send them something personal. Until now, building those kinds of targeted automations meant working around the tools instead of with them.

You can now filter your marketing automations by add-on name and ticket type. That means you can trigger emails, SMS messages, and other automations based on exactly what someone purchased. If a buyer grabs an early bird ticket, send them a thank you with parking details. If they add a merchandise bundle, follow up with sizing information or pickup instructions. If they buy a table package, you can automatically send hosting guidelines or bottle service menus.

This works for any event in your Opendate calendar. Set up your filters once, and they'll run automatically as orders come in. No more manually segmenting lists or sending generic messages to everyone. You'll save time, your customers will get information that actually matters to them, and you'll be able to build the kind of customer experience that keeps people coming back.