Apply promo codes more precisely

Promo codes are one of the most effective ways to drive sales and reward your audience, but until now, they've been a bit blunt as a tool. When you created a global promo code in Opendate, it applied the same way across everything—which meant you couldn't easily run targeted campaigns or protect certain ticket types from discounting.

That changes today. Global promo codes now give you two clear options: discount the entire order as before, or limit the discount to only the ticket types you choose, even across multiple events. This means you can create a code that takes 20% off general admission tickets while leaving VIP pricing untouched. Or you can offer a discount on weekday shows but not weekend performances. The code works everywhere you need it to, but only affects exactly what you want it to.

This level of control makes it much easier to run sophisticated promotions without worrying about unintended consequences. You can reward loyal fans, create targeted offers for specific audiences, and protect your pricing strategy—all with a single promo code. Whether you're a venue running multiple event types or a promoter with a varied ticket inventory, you now have the precision to make promo codes work harder for your business.