Finding the right audience to email shouldn't feel like archaeology. We've redesigned Segments to make it faster and simpler to locate exactly who you want to reach, whether that's everyone who bought tickets to a specific show, your VIP subscribers, or that custom list you built last month.

Event Audiences and Custom Segments now share a cleaner, more intuitive interface that's easier to scan and navigate. But the real improvement is search. Instead of hunting through separate tabs wondering whether you saved something as a Smart Segment or an Event Audience, you now have one search box that filters across everything at once. Type a few letters and watch it surface the right segment instantly, regardless of type.

For venues juggling dozens of upcoming events and promoters managing multiple audiences across different shows, this means less time clicking around and more time actually connecting with your people. You can move from "I need to email everyone who came to jazz nights in the past year" to having that segment open in seconds, not minutes.