You can't market your way out of a bad booking. By the time an artist's routing shows up in your inbox, the agent has known for months, and the rooms that got an offer in early already have the date.
This one is a conversation, not a product walkthrough. Opendate's Eric Tobias sits down with Mark Williamson of ROSTR, who has spent eight years watching artist momentum build across a network of 500K+ industry pros: roster moves, tour announcements, and the artists who are suddenly getting looked up long before they show up on your calendar.
What we'll get into:
- What those early signals actually look like
- Why the agent knows an artist is breaking before the venue does
- How to get an offer out while the routing is still open
- What one good booking is really worth once you count the bar, the second night, and the return at a bigger cap
- What ROSTR Venues and Opendate do together, and how independent rooms get found by the agents routing toward them
Speakers:
- Eric Tobias, Partner at Forty5 · CEO, Opendate
- Mark Williamson, CEO & Co-Founder, The ROSTR Group
A full Opendate + ROSTR demo follows on Friday, September 25.
📅 Tuesday, September 22 at 2:30 PM ET
Can't make it live? Register anyway and we'll send you the recording.

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