Deals is where you track sponsorships and partnerships as they move through a pipeline, from first conversation to close. Instead of keeping sponsor outreach in a separate system, each deal lives inside the same CRM that already holds tickets, gifts, memberships, and messages.

Sponsorship revenue matters as much as ticket revenue, but it is easy to lose track of who you talked to, what stage a deal is in, and what a partner has bought before. Putting deals next to the rest of a contact's or organization's record means your team always knows where a relationship stands.