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You might be interested in the following articles...

(RECORDING): Turning Fans into Lifers: Building a Membership Program

We cover real-world examples, creative ideas, and practical tips to help you turn casual show-goers into lifelong supporters.

Merch Cuts & Venue Economics: Creating a Model That Works for Everyone

Independent venues are shifting toward more transparent, collaborative merch policies to balance sustainability and stronger artist relationships.

The Little Extras That Make a Big Difference: Forty5’s Approach to Add-On Revenue

A guest blog post from Jenny Boyts, CEO of Forty5.