Introducing the Custom Widget Builder: Your Brand, All the Way to Checkout

You spent real time (and probably real money) on your website. The fonts are right. The colors are right. The photos of last month's sold-out show are right. Then a fan clicks "Buy Tickets" and lands in a checkout that looks like it belongs to someone else.

It's a small moment, but it matters. Every time the buying experience feels off-brand, it breaks the flow you worked hard to build, and it makes your ticketing feel like a detour instead of part of your venue.

Introducing the Custom Widget Builder

The Custom Widget Builder is a new visual builder inside Ticketing setup that gives you control over how the checkout embedded on your website looks and how it's organized. Pick your colors and fonts, arrange your tickets and add-ons the way your event needs, preview your design, and copy the embed code, all without leaving Opendate.

It's available now to every Opendate ticketing team in the widget type menu.

Match your checkout to your brand

The Appearance tools let you style the parts of the widget fans actually see:

• Colors: Start with a few brand colors, or open the advanced controls to fine-tune individual elements.
• Fonts: Choose from eight font families to complement your site.
• Buttons, cards, and borders: Adjust how each piece of the checkout looks.
• Corner styles: Adjust corner rounding from sharp to soft.

Save it once, use it again

Once you've landed on a look you like, save it as a theme. Saved themes let your team reuse the same look across events, so you're not rebuilding the same design every time you put a show on sale.

Themes save your appearance settings, not each event's ticket and group structure. Keep in mind that updating a shared theme can restyle other events that use it.

Organize the buying experience around your event

The Custom Widget Builder controls more than appearance. Its drag-and-drop Structure tools let you decide how options are grouped and presented:

• Create custom tabs and groups.
• Arrange tickets, add-ons, seating charts, donations, and memberships in the order that makes sense.
• Give fans a clear path whether it's a simple GA show or a night with VIP upgrades, parking, and a donation ask.

Running a presale? The Custom widget supports presale tickets and code entry, so fans with a code can unlock them right in your branded checkout.

Preview before fans ever see it

A live preview updates as you build, so you can see your changes right away. Preview your design at phone, tablet, and desktop widths. The live checkout displays items according to their availability and sale rules.

Built for the checkout on your website

Use the Custom Widget Builder to style the checkout embedded on your website.

And because the builder lives inside Ticketing setup, there's no separate design tool or new process to learn. When you're ready, copy the embed code and drop it into your site.

What this changes for venue teams

• A checkout that feels like your website. Fans stay in your brand when they buy on your site, which builds trust at the exact moment they're deciding to purchase.
• Less rebuilding, more consistency. Saved themes let your team reuse the same look across events.
• Checkout that fits the show. Grouping tickets, add-ons, donations, and memberships the way your event works helps fans find tickets and extras in one place.
• Fewer workarounds. No custom code or outside design tools needed to get an on-brand widget.

How to get started

1. Open an event and go to the Tickets tab.
2. Click Manage Tickets, then click Customize.
3. Under Widget Type, choose Custom.
4. Style it in Appearance, organize it in Structure, and save your theme.
5. Open the Embed tab, click Copy Code, and paste the code into your website, or send it to whoever manages your site.

For step-by-step details, see Customizing and Embedding the Ticketing Widget in the Help Center.

Your brand, all the way to checkout

Your website already tells fans who you are. Now your checkout can too. The Custom Widget Builder puts design and structure in your hands, so buying a ticket on your site feels like part of the experience, not a step away from it.

Open any event's ticketing setup and choose Custom under Customize to build your first branded widget, or reach out to the Opendate team if you'd like a hand getting started.