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RECORDING: Modern Tactics for Better Show Promo

From behavior-based targeting and segmentation to personalized outreach that works, we break down how to modernize your promo.

What Old-School Promo Still Hits? Evaluating Box Office, Street Teams, and Radio in Today’s Market

Discover which old-school promo tactics still work in 2025. From box office relationships to street teams, papering, and radio, learn how to combine classic methods with modern data to boost ticket sales.

What’s Your Fan Plan? A Segmentation Starter Guide

Most venues treat fans like one big list, but that leaves money on the table. This guide breaks down simple ways to segment your audience into groups that actually matter.