Purchase history is a filter inside Smart Segments that builds audiences from what fans actually bought and when, including add-ons like upgrades or merch, not just the ticket itself. It pulls straight from purchase data, so the segment reflects real buying behavior instead of a guess or a static list someone pulled last month.

For venues and promoters running marketing off the same platform that handles ticketing, this means you can reach past buyers, repeat buyers, or fans who bought a specific add-on without building the list by hand. Smart Segments updates itself from every purchase, gift, and click, so the audience stays accurate as new transactions come in.