Memberships, donations, and passes gives you dedicated reporting for the revenue that does not come from a single ticket sale. It sits alongside your other Reporting & Insights views, so recurring memberships, one-time gifts, and multi-show passes get their own numbers instead of getting buried inside general sales reports.

For venues that depend on member support or fundraising to make the season work, that revenue needs its own line of sight. This reporting lets you see how those programs are performing on their own terms, next to ticketing and attendance, without building a separate spreadsheet to track it.