Audience insights breaks down who is actually buying tickets to your shows, by city and by age. It sits inside Reporting & Insights alongside sales and attendance and show comparison, so you can see pace and revenue next to the people behind them.

Knowing where your audience travels from and what age range fills the room changes how you book, price, and market the next show. This turns that knowledge into a standing report instead of a guess based on who you remember seeing at the door.