They sell the ticket. The ten weeks before it never enter the system.
Every platform above prices the sale. None of them price the deal behind it — the hold you ranked on Tuesday, the offer you signed on Wednesday, the advance you sent on Friday, and the split you settled at one in the morning.
Buskirk-Chumley Theater, comparing the twelve months before and after moving onto Opendate.
Nobool Presents, measured across a full season of programming on one fan record.
Rock the Ruins, with average tickets per show up 87% over the same period.
Built for the institution, not for the deal desk.
They book the show, then hand the fan to somebody else.
Purpose-built for one season. Your calendar runs all year.
The offer prices the on-sale, and the night settles before load-out. See it on your own calendar.