Visual campaign builder gives you a canvas to lay out marketing logic the way you'd sketch it on a whiteboard: triggers, waits, true/false branches, and purchase-history filters, all connected step by step. No code, no guesswork about what fires when.
Built as part of Automations, it means the campaigns you design keep running on their own, through every purchase, presale, and sell-out, while your team stays focused on booking, advancing, and the door.