Soft credits let you credit the people and organizations who influenced a gift, separate from the donor who actually made it. A board member who steers a gift your way, or a partner organization that champions a campaign, gets recognized in the record even when they are not the one who wrote the check.

This matters because fundraising runs on relationships, not just transactions. Soft credits keep your CRM honest about who is actually driving support, alongside the donors and ticket buyers already in the same system, so your team knows who to steward and thank.