Pixels and Conversions API gives your team self-serve setup for the Meta pixel and Conversions API, a Reddit pixel, and event-specific tracking pixels. You connect the tracking yourself, no developer ticket, no waiting on an agency to drop a snippet of code on your site.

This is the layer that makes attribution possible. Once the pixels are live, every click and checkout on an event page can be tied back to the ad that drove it, so the rest of Marketing Insights & Attribution, from the sales funnel to the marketing grid, is built on data you control.