Instructors in the CRM links every instructor you book for a workshop or multi-session class to their existing contact record. Instead of a separate list of teachers floating outside your system, each instructor is the same contact your team already tracks for ticketing, marketing, and membership.

This matters because instructors are people your venue has a relationship with beyond the classroom. When their class history sits next to the rest of their contact record, your team can see the full picture in one place instead of piecing it together across spreadsheets or separate tools.