Embeddable checkout puts ticket sales directly on your own website, styled to match your brand and built through a visual widget builder. No redirect to a third-party page, no unfamiliar logo breaking the fan's trip from your homepage to a completed purchase.
For venues running their own marketing, where a fan buys matters as much as what they buy. Keeping checkout on your domain, with your look, and with Apple Pay built in for embedded pages, means fewer drop-offs between the click and the sale.