Agencies and agents get their own detail pages inside Opendate, built from the events you have already booked. Instead of hunting through old emails or a separate spreadsheet, the contact tied to a past show is already sitting on the agency or agent record.
This matters at advancing time and when you are building a new offer. Knowing who booked the last date, and having a clean, current contact on file, keeps the process moving instead of stalling on "who do I even email."