There’s a new Packs report under Reports → Sales. It shows everyone who bought a season pass or flex pack and where they stand on redemptions. At the top you’ll see packs sold, total redemptions, unredeemed picks remaining, and how many expire in the next 30 days. Below that is a purchaser-level table showing what each fan bought, how many picks they’ve used, how many are left, and when they expire.

A pass holder who hasn’t come back isn’t getting full value from what they bought, and that makes them less likely to renew. Now you can find those fans before their picks run out. Export the list and send a reminder about upcoming shows they can still pick, or a heads-up that their pack expires soon.

This turns pack sales into an ongoing relationship instead of a one-time transaction. Fans who use their passes come back more often, spend at the bar, and are much more likely to buy again next season.