The Fan Demographics report is no longer limited to one event at a time. Choose any date range you want, or select several events together, and see the combined picture of who’s buying your tickets.

A single show tells you who came to that show. Combine all your hip-hop nights from the spring, every date of a promoter’s run, or your full calendar year, and you start to see patterns. You’ll learn who your core audience is, where they’re coming from, and how that changes by genre or season.

Better audience data leads to better decisions: which artists to book, where to spend your ad budget, and which segments to target in your next Automation. Your audience isn’t defined by one night, and now your reporting isn’t either.

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