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Independent venue owners are the unsung heroes of live music. They take the risks, book the talent, and create spaces where fans discover their next favorite artist. But behind the curtain, the business side of running a venue is more challenging than ever.
Margins are razor-thin. Artist guarantees keep rising. Labor and operations costs are climbing. Meanwhile, fans are already stretched and resistant to higher ticket prices.
Venue owners and operators are caught in a tough spot:
It’s a no-win situation—until now.
Forty5 knew they needed a way to grow their business without asking more from fans. That’s where Opendate’s innovation could help.
Opendate launched Round-Up Pricing—a simple feature that automatically rounds up organizer fees to the next whole number. The difference to the fan is hardly noticeable, but the difference to a venue’s bottom line can be game-changing.
Forty5 chose to turn it on.
They didn’t overhaul their ticketing model or create any more work. They simply enabled the feature inside Opendate.
The outcome was immediate and impactful:
For Forty5, that’s $80,000 they can reinvest in their staff, artists, and fans—the things that matter most.
Every independent venue is fighting the same battle: rising costs versus the need to keep fans happy. With Opendate, you have a partner building tools that give you control over your revenue, without sacrificing the fan experience.
"Round-Up Pricing was one of the easiest changes we’ve ever made. We flipped it on for a few shows and immediately saw the impact. There’s no extra work for our team, and it’s pure upside for the venue." - Jenny Boyts, CEO, Forty5
Round-Up Pricing is proof that sometimes, the smallest change and the right partner can have the biggest impact. And Forty5’s decision is already paying off.